Red South Beach Hotel at 3010 Collins Avenue was built in 1930 and is in the “Collins Waterfront” historic district . The building is considered to be in the Moderne Style or “Streamline” Moderne which took influence from the new “streamlined” character of luxury cruise liners and automotives of the 1930’s. The style is characterized by the continuous “eyebrows” (ledges above the windows) found around the building.
The architect was T. Hunter Henderson (who also designed the Astor and Lindberg Hotels in Miami Beach) and the builder was Charles Rubin. The building has had many names including The Monroe Towers, The Signum Resort, The Villa Capri All Suites Hotel & Beach Club and The Habana Libre Beach Resort.
On November 1st, 2010, after extensive renovations, 3010 Collins Ave re-opened as Red South Beach Hotel, under the guidance of Simon Nemni – Co-owner and Developer. A native of Paris, Simon Nemni bought his vision to South Beach in 1999 with the purchase and complete restoration of the famous Clinton Hotel in South Beach.
Looking to bring some of his French flavor to 3010 Collins Avenue his initial idea was to bring life back to the failing property under the name Hotel Rouge South Beach. The name quickly changed to Red South Beach Hotel which became the inspiration for the design concept of the hotel.